Ignore the haters, they’re never going to do business with you anyway.
Resources:
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- Connect with me on LinkedIn: linkedin.com/in/andyneary/
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- Connect with me on Instagram: instagram.com/andy_neary/
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.
Video Transcript:
This transcript was auto-generated. Please excuse any typos or grammatical errors.
When I walk into a room to speak, in any given room I walk into, there’s going to be 20% of people in that room that already love me.
Maybe they follow me on LinkedIn. They’ve been following me for years, or maybe they already know me.
Heck, maybe they’re already a client. 20% of the room loves me, so no matter what I say or do on stage, they’re all in.
However, 20% of that room is going to be a group of people who will never follow me, no matter what I say or do on that stage.
For some reason, they don’t resonate with me. Maybe they don’t like me.
Heck, maybe it’s my man bun, I don’t know. There’s just something that gets them to say, I don’t like this guy.
I don’t care what he says, what he does. I’m not listening or following.
And that applies to any room you walk in. But there’s 60% of that room that is undecided.
And your job is to build a brand to become a one of one that makes that 60% decide whether or not they like you or not.
This is how elections in politics are won.
20% are going to vote one way, 20 always going to vote another.
And then there’s 60 who are undecided. You got to win the undecided.
This is what it means to build a one on one in your market.
Right now you’ve got 20% of the people who love you. They include clients.
No matter what you do, they’re always going to love you.
There’s 20% of your prospects who will never come, never hire you.
They’re never hiring you, but they’re 60% that are undecided.
This is the place you need to win and looking like everybody else, you’re not going to win.
But the fear, the judgment and the comparison comes from the fact you’re trying to get those 20% who will never come on board to come on board.
You’ve got to let go of that. This is why you’re afraid to put yourself out there on LinkedIn.
You’re afraid there are people who aren’t going to like you.
Newsflash there are, but those are the people who are never going to hire you anyways.
This is why advisors flinch when I tell them you got to give a good.
You got to share the good stuff today. You got to teach everything you know.
The reason they’re so afraid to do that is they fear that some of their prospects are going to take their information and give it to the broker.
They are, but that’s the 20% you’re never going to win over. Let it go.
You have 60% of your prospects right now who are undecided about you.
You’ve got to win them over. How? Become a one on one.