Cold calls and cold emails aren’t getting any easier. Prospects are busier, more skeptical, and tired of being interrupted.
Yet here we are, still grinding through the same old playbook. Pick up the phone. Dial for dollars. Get hung up on.
There’s got to be a better way.
Quick math lesson: If you call one prospect, how many can you reach? One.
If you knock on one door, how many prospects can you reach? One.
That’s linear thinking. And linear thinking keeps you stuck.
The producers growing their book of business right now aren’t working harder. They’re getting one message in front of many people at one time.
Prospecting Leverage
- LinkedIn for B2B: 50% of decision makers are already there, vetting you before they take a meeting. Stop hiding from it. Show up where your prospects are.
- YouTube: It’s the second largest search engine in the world. People are searching for answers you can provide. Will they find you or your competitor?
- Educational Email: Start teaching. Share market updates. Explain coverage gaps. Be the resource they look forward to hearing from.
- Speaking and Podcasting: When you speak to 50 prospects at once, that’s not 50 calls, it’s one conversation that reaches 50 people. That’s leverage.
What You Can Do Today
Pick one pillar and commit for 30 days:
- Post valuable LinkedIn content three times a week
- Create one educational YouTube video
- Send a weekly email newsletter that helps people
- Book one speaking opportunity
The goal isn’t perfection. The goal is presence.
While you’re dialing for dollars, your competition is building relationships at scale.
Resources:
-
- Connect with me on LinkedIn: linkedin.com/in/andyneary/
-
- Connect with me on Instagram: instagram.com/andy_neary/
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.