Building Momentum Through Strategic Content Creation

“I don’t have time to create content.”

As an insurance professional, I hear this concern constantly. But what if I told you that creating impactful content doesn’t require endless hours of work? The secret lies in working smarter, not harder.

Let me share a strategy that’s changed everything for our clients: strategic content multiplication.

Start With One Core Piece

Begin by recording a single 3-5 minute educational video. Choose a topic your prospects actually care about – address their common questions, concerns, or challenges. Skip the clever marketing speak and simply teach what you know.

That one video becomes your foundation. Here’s the magic:

From that single video, you can:

• Share it on LinkedIn
• Embed it in your prospect emails
• Add it to your website
• Upload it to YouTube (yes, you need a YouTube channel – it’s the second-largest search engine globally)

But we can take it further. Using our podcast “Accelerate Your Insurance Sales” as an example, here’s how one piece grows exponentially:

1. Record one 15-20 minute video
2. Break it into three 5-8 minute segments
3. Create three sub-1-minute clips from each segment

Do the math: One recording session yields your main content plus 3 segments plus 9 short videos. Suddenly, you have weeks of content from a single effort.

Not Ready for Video?

Write one solid article weekly. Post it as:

• A LinkedIn article/newsletter
• Your email newsletter
• A blog post on your website

With tools like ChatGPT available to help with writing, creating consistent content has never been more achievable.

When prospects search for you online and find your content across multiple channels, you establish expertise naturally. This builds the credibility needed to win accounts that previously seemed out of reach.

The Truth About Sharing

Some advisors worry about giving away too much valuable information. But here’s what I learned from my mentor, Rory Vaden: share your best insights first. People come for information but pay for organization and application. By sharing genuine value consistently, you become the natural choice when they need help implementing these ideas.

Start Small, Stay Consistent

Don’t try to do everything at once. Pick a posting schedule you can maintain – even if it’s just once a week. Cadence leads to consistency, and consistency builds confidence. As you get comfortable, you can gradually increase your output.

In a crowded market, consistent valuable content helps you stand out. Our clients are reshaping their careers through content – not because content directly books appointments, but because it builds the credibility that makes prospects confident in choosing them.

The question isn’t whether you have time to create content. The question is: are you ready to multiply the impact of every piece you create?