Convert More Prospects! 3 Must-Haves for Your Agency’s Website

The #1 Reason You Aren’t Booking Appointments With Your Prospects

If you’re asking yourself “Why can’t I book any appointments with my prospects recently?”, this video is for you.

The biggest thing standing between you and more appointments with your target prospects is what’s between your ears.

In this coaching video, I share the #1 reason you aren’t booking appointments, and it all has to do with mindset. If you don’t have the proper mindset, your prospects will be able to tell, and you won’t get time on their calendars. I also teach three different ways that you can shift your mindset and get more appointments on the books.



Video Transcript:

This transcript was auto-generated. Please excuse any typos or grammatical errors.

In this video, you are going to learn the three key things your agency’s website must have if you want to attract the attention of your ideal prospect. Hi, my name is Andy Neary, CEO and founder of Complete Game Consulting, where we are on a mission to help 25,000 insurance producers sell their first $250,000 in insurance. And in today’s video, we’re gonna talk about websites because, let’s face it, most agencies websites suck.

Number one, they are telling the wrong message. If you go to most insurance agencies websites today. Who do they talk about? They talk about themselves, what year, where they were founded, what their team looks like, all the services they have, all the capabilities they have at the end of the day, your prospect doesn’t care. All they want to know is what’s in it for me.

And in this video, I’m going to teach you the three things you can add to your website today to make sure your website grabs the attention of your ideal prospect and holds that attention so they stay on your website and keep exploring, because the longer they stay on the website, the warmer the lead they become. So let’s talk about the three things your website has to have if you want your website to stand out.

And to do this, I’m going to use our organization’s website. The first thing your website must have to stand out is an attractive headline statement. If you are looking at our website here, our says Unlock your potential in your insurance career to discover a clear path to more success, more money, and more fulfillment. You see, this headline statement is what’s going to grab your prospects attention in a matter of seconds.

And that statement must help your prospect thrive or survive one or the other. You either have to help them survive, or you have to help them thrive. Remember, our brains are primitive and they want to know, how are you going to help me survive or thrive? So this headline statement must grab their attention. If this headline statement tells me, the viewer, your prospect, that you can help me survive or thrive, you’ve got my attention.

The second thing you see in the headline statement is a clear call to action button. When you click work with us, it goes right down to a call where you can schedule time with my team. You’ve got to make it easy for people to do business. So a headline statement is number one, it’s gotta tell your prospects how you’re going to help them thrive or survive, so you can grab their attention in a matter of seconds.

The second thing, your website must have if it is going to stand out with your ideal target prospects, is as I scroll the site. It is got to tell the prospect story too many agency websites are focused on the agency story, and the reality is your prospects just don’t care. Remember what I said a couple minutes ago? They want to know what’s in it for them.

And as you scroll down a site, a good website story works this way. You’ve got a headline statement followed by what’s at stake? This is what their life looks like today because they haven’t hired you, followed by your solution. How are you going to make their life look better? Then we’ve got what we offer, all the programs. We offer a free training so they can get a taste for what it’s like to work with us, and then testimonials as proof of the work we have done for people.

You see, a good message on a website isn’t telling your story. It’s telling the prospect story. So before you go redesigning the message on your website, make sure you sit down and you complete the five star prospect profile. An exercise we use with our clients. You can go find it in another video here on my YouTube channel, but sit down and create and identify your ideal target and then go to work building their message for your site.

And the third thing that your website has to have if you want to attract and keep your prospects attention on your site, is a place where they can go and learn whether that is coaching videos, that is articles. As we have here. You have to have a place where prospects can come get resources like videos and articles and learn from you.

It’s that simple. You see, if your website has these three things a headline statement that attracts their attention, a story that you’re telling along that site, that is their story, and you’ve got a place they can come learn from you where you are. Housing videos and articles and blogs. You have created a website that is giving them an environment from which they can learn.

And the longer they stay on that site, the more they’re going to warm up to you and the warmer the lead they’re going to become. And before you know it, your website will become a sales rep you didn’t know you have. So my advice for you today is as you leave this video, go sit down and look at your website right now.

Look at that headline statement. Is it speaking to your prospect? Is it teaching them how you’re going to help them thrive or survive? Is there a clear call to action button under that title? What story are you telling on your site? Are you telling yours or your prospects? And then do you have a page on your site dedicated to learning videos, blogs, articles?

That is how you build a site that’s powerful. When we built our site this way, we saw a huge uptick not only in the visitors, but the length of time these visitors stayed and the number of inbound leads we saw as a result. I know it could do the same for you. Sit down accomplishes three things in your website.

Is going to be five times more effective today. Give it a shot. Let me know how goes.


Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.

Time to take action.

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