Creating engaging social media content consistently can be challenging. However, by leveraging your existing expertise and daily interactions, you can develop a content strategy that is both authentic and impactful. Here are three approaches you can leverage:
1. Document Your Professional Interactions
Consider your content creation as an extension of your professional interactions. Just as you confidently share insights during meetings with prospects and clients, you can translate that expertise into valuable content for your audience.
The “Live Case Study” Technique:
After a productive meeting or conversation, take a moment to record a brief video (1-2 minutes) discussing:
- An interesting question raised
- A skillful objection you addressed
- Key insights from the discussion
You don’t need to disclose specific identities; simply mentioning that you’ve had an enlightening meeting suffices. This approach, known as the “live case study,” capitalizes on your immediate recollection of the dialogue, infusing your content with authenticity and real-world relevance.
2. Showcase Your Successes to Build Credibility
Celebrating your wins isn’t just okay—it helps to build credibility. When you achieve a significant win, such as a successful finalist meeting, use it as an opportunity to create content.
Record a short video:
- How did you achieved the win?
- What challenges did you address?
- Why did the prospect choose to work with you?
This content demonstrates your problem-solving skills and positions you as a credible solution provider. It resonates with prospects seeking assurance of your ability to deliver results.
3. Leveraging Existing Resources: The “Document, Don’t Create” Principle
For businesses experiencing rapid growth, time for content creation can be scarce. The “document, don’t create” principle offers an efficient solution:
- Utilize existing content:
- Repurpose material:
This approach allows for consistent content production without overwhelming your schedule, enabling you to maintain an active online presence while focusing on your core business activities.
Conclusion
By adopting these strategies, you can simplify your social media content creation process while enhancing its authenticity and impact. Remember, your daily professional interactions are rich with insights and value. By capturing and sharing these moments, you not only build a stronger online presence but also demonstrate your expertise in a way that resonates with your audience.
Resources:
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- Connect with me on LinkedIn: linkedin.com/in/andyneary/
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- Connect with me on Instagram: instagram.com/andy_neary/
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.