If you’re still making one call at a time, you’re playing a losing game. Cold calls and door-to-door visits aren’t enough anymore. Let’s talk about exponential awareness – getting one message in front of many people at once.
The Colorado Lesson
When I moved to Colorado in 2014, I was a nobody in a new market. Managing a large book of business meant I couldn’t spend all day prospecting. I needed efficiency. That’s when exponential awareness clicked for me – I had to get prospects to know me fast, far, and wide.
Why One-at-a-Time Doesn’t Work
Your prospects are overwhelmed with noise. They hear from countless professionals every day. If you’re just another voice making one call at a time, you’re fighting an impossible battle. Unless you’re selling at rock-bottom prices (and we both know that’s not the answer), you need a different approach.
The Google Test
Here’s what happens: After every meeting, call, or conversation with you, prospects Google your name. What do they find?
- Nothing? You lose credibility instantly
- A bare-bones LinkedIn profile? You’re behind
- No website on page one? You might as well be invisible
Building Your Presence
Now imagine when prospects search for you, they discover:
- A LinkedIn profile full of valuable content
- A website that matches your message
- A YouTube channel showing your expertise
- Articles and insights across multiple platforms
You’re everywhere they look. You become their go-to expert. Here’s the truth: You don’t need to be the smartest advisor. You need to be the one prospects see most often.
Business Has Changed
The pandemic pushed everyone online. Handshakes and door-knocking aren’t enough anymore. Business happens through screens now. Your digital presence is your first impression.
Ever lost a deal to someone less qualified? It’s usually not about expertise – it’s about familiarity. When prospects feel like they know someone from seeing their content everywhere, they trust them more.
What To Do Now
Stop thinking one conversation at a time. Think one-to-many. Build such a strong digital presence that before you walk into that discovery meeting, prospects already know who you are.
Remember: Everyone’s competing for attention. Don’t just add to the noise – be everywhere your prospects are looking. That’s exponential awareness.
Resources:
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- Connect with me on LinkedIn: linkedin.com/in/andyneary/
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- Connect with me on Instagram: instagram.com/andy_neary/
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.