How To Grow Your Business on LinkedIn: Building Trust through Stories and Education

If you want to succeed today, you can’t keep playing by yesterday’s rules.

But too many insurance professionals are still trying to build their business the old-school way. They’re clinging to outdated sales tactics, refusing to adapt, and wondering why it’s getting harder to close new deals.

That’s exactly why I started Complete Game Consulting — to help good advisors bridge the gap between traditional strategies and the modern marketplace.

If you’re serious about growth, here’s the first question you need to ask yourself: “What am I doing right now to get in front of more people?”

Be honest. Because today, it takes an average of 18 cold calls just to reach one prospect. Your time is too valuable for that grind alone. You need a better system.

LinkedIn is your new sales playground.

Like it or not, social media is where today’s business happens. If you’re not showing up consistently, you’re invisible.

LinkedIn gives you the chance to build name recognition before you ever pick up the phone. And when prospects already know who you are, your cold calls start feeling a lot warmer.

Here’s the formula that works:

Create Likeability Share personal stories. Talk about your journey, your struggles, your wins. People want to do business with people they feel connected to. But don’t stop there.

Build Credibility

Educate your audience. Share insights that prove you know your stuff. These posts might not get as many likes, but they’re planting seeds of trust.

You need both. Stories make people feel something. Education makes people believe you can help them.

When you combine the two, you create a brand that attracts prospects and turns conversations into clients.

Bottom line?

If you’re still relying on the same old sales playbook, you’re falling behind. Social media isn’t a distraction — it’s your greatest opportunity if you use it right. Learn to tell your story. Educate your audience. And watch how quickly you start standing out in a sea of sameness.