How to Land Speaking Opportunities to Grow Your Business

As a business owner, you’re always looking for the most effective ways to get in front of your ideal prospects and grow your client base. While there are many prospecting strategies out there, few are as powerful as public speaking when it comes to building credibility, authority, and relationships with potential clients.

Imagine being able to walk into a room of cold prospects and walk out 45-60 minutes later with a line of people excited to talk further with you. That’s the power of speaking – it allows you to deliver value, showcase your expertise, and build trust with your target audience in a way no other marketing or prospecting channel can.

But to land these game-changing speaking engagements, you need the right marketing assets in place. You need to demonstrate to event planners that you’re the right speaker to educate, engage, and inspire their audience.

In this article, I’m going to share the three key resources that will help you get picked to speak at the events and conferences where your ideal prospects are. With these in place, you’ll be able to consistently land speaking opportunities that grow your business.

1. A Compelling Talk Summary

First, you need a well-developed presentation with a clear, compelling talk summary. This should include:


  • A strong title that clearly conveys who the talk is for and what they will learn
  • A “program bio” that describes what the presentation will cover
  • 3-4 key takeaways the audience will leave with


A great talk summary gives event planners confidence that your content will deliver value to their specific audience, whether that’s HR professionals, executives, or another key demographic you want to reach.

2. A Professional Bio Next, you need a professional bio. This is critical for establishing your credibility and expertise on your topic. A strong bio should have:


  • A professional headshot
  • Information on who you are and what makes you an expert
  • A bit about your interests/life outside of work


When event planners are choosing speakers, an impressive bio helps them feel confident that you have the knowledge and authority to educate and inspire their audience.

3. Speaking Footage/Demo Reel

Finally, if you really want to set yourself apart, include footage of you speaking. Seeing you in action allows event planners to get a feel for your stage presence, energy, and delivery.

If you don’t have existing speaking footage, film yourself giving your talk, even if it’s in an empty auditorium. Having a demo reel to send can make all the difference in landing those coveted speaking slots.

With a compelling talk summary, a credibility-boosting professional bio, and energizing speaking footage, you’ll have the marketing assets you need to book your ideal speaking opportunities and grow your business through this powerful prospecting channel. Start developing these resources now and watch the impact they have on your speaking engagements and client pipeline.

Public speaking is one of the most effective ways to get in front of your target audience – make sure you have what it takes to land those opportunities.




Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.

Time to take action.

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