Hiring a new producer is one of the most expensive gambles an agency owner can make. You spend a fortune on recruiting and a guaranteed salary, only to hand them an outdated playbook that teaches them to cold call like it’s 2002. The result is almost always the same: they either burn out and quit, or they become a star and get poached by a competitor.
I’m not just here to point out the flaws in that broken model; I’m giving you the system to fix it. In this video, I break down our Agency Growth Accelerator program—the blueprint for giving new producers modern training that actually works, and giving your top producers the elite coaching and support that makes them stay. Your excuses for accepting high turnover and mediocre results are officially over. This is the playbook for building a team that wins.
Resources:
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Video Transcript:
This transcript was auto-generated. Please excuse any typos or grammatical errors.
Hiring, attracting, training and retaining a producer can be very expensive in this industry. If you consider what it cost today to find a good producer, train that producer to put him or her in the best position to win, let alone what you are paying that producer in guaranteed salary for the first 2 or 3 years. Training and hiring can be very expensive, let alone the day you hire that producer.
You already start worrying about what happens if he or she leaves. And for most agencies right now, they lack a good training program to give the producer a solid foundation from which to grow. More importantly, they lack any kind of retention so that the good producers who turn into all stars, they ensure stay at that agency to help them grow.
And we built the Agency Growth Accelerator membership program for that reason, we believe we’ve built the best sales and marketing training program in the insurance industry. Today, our 12 month course, The Complete Game Marketing Playbook, is the training you need to get your producers started off on the right foot, whether they’re new to the industry or they’re new to your firm, this is the training you want to put them into.
And we believe that our 12 month curriculum gives the producers the tools they need today to go find the right prospects, attract the right prospects, turn those prospects into appointment, and then into raving fans. A lot has changed in the world of prospecting today, and the way we prospect is very different than it was 15 to 20 years ago.
But quite frankly, the training in the insurance industry is still very outdated. We are modernizing the training with the agency growth, etc. accelerator. So our essential membership is our group coaching curriculum. It is a 12 month program. Your producers will graduate from where we teach them A to Z, how to identify their ideal prospect, how to book appointments all the way to how to close the business.
Our elite membership program is built for those producers within your agency that you’ve identified as the future stars. Or maybe they are already the star. They’re at $1 million book of business on the fast track, too, and you want to give them that support to help them keep growing, but more importantly, give them the support and the feel that they are at the agency that cares about their growth.
That is where our elite coaching comes in. We work with your producers one on one with our elite membership program. In addition to that, they get access to our elite Mastermind call, where they can engage and collaborate with other high level producers every single month. And then we have our expert membership where we take all of it the training, the coaching, and on top of it all, we make sure you show up online every single day by actually producing your social media content for you, whether it’s for your agency or your producers.
We make sure they show up every day building that thought leadership with your ideal prospects so they can be the go to resource before they ever walk in the prospect’s door. That is agency growth accelerator, because at the end of the day, hiring, attracting good producers and then ensuring they stay with you for the long term, it can be very costly.
If it is not done right and we believe, why not give them an amazing 12 month training program to get their career, or at least their career with you kicked off on the right foot and then as they grow with you, give them the support, the coaching to make sure they can keep elevating their career under your roof, which not only helps them but helps your agency as well.
So that is the Agency Growth Accelerator in a nutshell. If you have any questions, you know where to find me. But hey, if you’re looking for the training for your team right now to help them have more success in the modern world of selling insurance, look no further than the Agency Growth Accelerator. It is the number one marketing and sales training program in the industry, and it is for any agency, small or large, that is looking to support its producers with the right tools so they can reach their full potential.
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.