Early May brought a big algorithm change to LinkedIn, and the producers paying attention are already seeing the difference in their reach.
If you haven’t touched your profile or your posting habits in a while, this is your reminder.
A few small adjustments now can put you ahead of the pack.
Your Profile
Your headline and your About section aren’t just a formality anymore. LinkedIn’s search box now lets people type in exactly what they’re looking for, and the platform matches that language against your profile.
If your headline and About section don’t include the words your ideal clients are searching for, you won’t show up.
Take ten minutes this week and ask yourself:
- Does my headline include words a prospect would actually type into LinkedIn?
- Does my About section speak to a specific niche or problem I solve?
- Would a stranger scrolling past know exactly who I help and how?
Content That’s Connecting Right Now
A few content types are getting more traction than others on the platform lately:
- Business content tied to what generates revenue
- Personal milestones and moments that matter to you
- Behind-the-scenes looks at your journey
- Hobbies and interests outside of insurance
- Photos of you with other people
That last one might surprise you, but posts with you and others in the frame are performing well right now.
People connect with people, not logos.
Don’t Let DMs Fall Through the Cracks
Content builds visibility, but conversations build business.
A couple of habits to build into your week:
- Send a message to anyone who views your profile
- Reach out to new commenters on your posts
- Don’t shy away from pitching in a DM, as long as the approach is genuine
One thing stands above the rest here.
LinkedIn wants to see a human on the other end.
If you’re leaning on automation for outreach, balance it with voice notes, video messages, and replies that sound like you wrote them, because you did.
A simple structure to try:
5 connection requests, 5 comments, 5 DMs, every day.
Two weeks of consistency with that habit has been enough to spark real sales conversations.
Finding Your Competitive Advantage
A producer we worked with recently manages a three million dollar book built almost entirely around a real estate niche.
When asked what drives his success, he said selling insurance gives him an excuse to talk about real estate every day.
That passion is the edge. A niche can be an industry, a strategy, or a skill set, but it works best when it’s something you’d talk about even if you weren’t selling anything.
Confidence and conviction come easier when the subject matter already excites you.
Takeaways to Act On This Week
- Update your headline and About section with language your prospects search for
- Test one new content type from the list above
- Commit to daily outreach, even in small doses
- Get specific about the niche you’re most passionate about
Small, consistent moves in each of these areas add up. Start with one this week.
Resources:
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- Connect with me on LinkedIn: linkedin.com/in/andyneary/
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- Connect with me on Instagram: instagram.com/andy_neary/
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.