The Training Program Your New Producers Need

Throwing a new producer into the field with a pat on the back and a “good luck” is gambling.

Too often, agencies hire promising talent, give them a desk and a phone, and wonder why 70% of them wash out in their first year.

After years of coaching insurance professionals, I’ve learned that new producers don’t fail because they lack potential. They fail because they lack a plan.

That’s exactly why we built the Agency Growth Accelerator. It gives producers the roadmap they need to focus their efforts, build momentum, and succeed.

We want them to thrive with your agency, not just survive.

 

The Ins and Outs of Producer Development

You know the cycle.

You hire producers. Some will stay, some won’t.

But you can actually influence which camp they fall into.

You need systems that work at scale. You can’t personally hand-hold every new hire, but you also can’t afford to let good people fail.

 

Two Paths, One Goal

Within the Agency Growth Accelerator, we’ve built two distinct tracks:

For the unvalidated producers (those who haven’t proven profitability yet): We help them get there as quickly as possible through our Essentials program.

For the validated producers (those already making money): We help them keep growing and scaling what’s already working.

Today, I want to focus on The Essentials—because getting your new producers profitable faster changes everything.

 

How The Essentials Program Works

The Essentials is a 6-month training program designed specifically for producers who need to build profitability fast.

What makes it different from other training programs:

It’s hands-on, not theoretical.

We walk producers through our 12-module Complete Game Marketing Playbook with weekly exercises that build real skills.

Your producers work together as a team, learning from each other while getting guidance from our coaches.

We’ve built an AI coach-driven training platform where producers complete one exercise every single week for six months.

These aren’t busy work—they’re practical assignments that create actual content and systems they’ll use in their business.

And while your producers are going through the training, we’re feeding you progress reports so you know exactly how they’re performing and where they might need additional support.

 

Why This Approach Works

Most training programs dump information and hope it sticks.

The Essentials forces implementation.

When a producer completes our LinkedIn module, they don’t just learn about LinkedIn, they actually build an optimized profile.

When they go through prospecting, they don’t just read about it, they create their outreach strategy and start using it.

The group coaching creates accountability without requiring your time. The AI coaching provides guidance when they’re working independently. The progress reporting keeps you informed without micromanaging.

 

What This Means for Your Agency

The Essentials program gives you a systematic way to take talented but inexperienced producers and turn them into profitable team members faster.

Instead of hoping they’ll figure it out, you’re giving them a proven path.

Instead of losing good people to frustration, you’re setting them up to succeed from day one.

And because it’s designed for agencies at your level, it scales with your hiring needs without eating up your leadership bandwidth.

 

Take Action Today

How are you currently developing new producers? Is it working at the pace your agency needs?

What’s it costing your agency when new producers take 12-18 months to become profitable instead of 6?

And think about your validated producers: While you’re solving the unvalidated producer challenge, what systems do you have in place to keep your proven performers growing?

The insurance industry needs good people. But good people need good systems to succeed at scale.

If you’re ready to stop gambling with your new producers’ success and start giving them the structured path they actually need, the Agency Growth Accelerator might be exactly what your agency has been looking for.

Your producers want to succeed. Your agency needs them to succeed faster.

Let’s make it happen.