Why I’m Hosting a Social Media Sales Seminar for Insurance Professionals

When I started my LinkedIn journey over 10 years ago, the platform was completely different. Back then, it was all about your follower count. If you had a big following and posted content, you’d get engagement. Simple as that.

But when TikTok came along, everything changed. LinkedIn’s algorithm now works on what’s called the “interest graph.” This means you don’t need thousands of followers to get your content in front of the right people. You just need to create good content, and the algorithm will help make sure it reaches your prospects.

Why Insurance Prospecting Has Changed

When I got into the insurance business in 2002, I was put in a bullpen and told to make cold calls. I learned to go door-to-door in industrial parks. That’s just how it was done.

But prospecting in the insurance industry has changed. Those old methods just aren’t as effective as they used to be. You need another strategy today to get your prospects’ attention.

There’s no better place to do that than online, and you have to have some form of online presence if you’re going to be effective.

Who This Seminar Is For

This seminar is designed for insurance professionals who are ready to adapt their prospecting approach. Specifically:

• Insurance advisors who want to build their book of business
• Agency owners looking to grow their client base
• Sales leaders who need to train their teams on modern prospecting
• Industry partners who sell products through brokers

What to Expect

This is a virtual, half-day seminar, six hours with a couple of breaks in between. You’ll learn directly from me.

You’ll walk away with:

• A completely optimized LinkedIn profile that attracts prospects
• A clear understanding of who to connect with and how to reach them
• One month of content ready to post
• A system for turning LinkedIn connections into sales conversations
• The confidence to use LinkedIn as a prospecting tool

Ready to Stand Out?

If you’re tired of fighting for attention with the same old prospecting methods, this seminar will teach you how to stand out.

Your competition is still making cold calls and hoping for the best. While they’re interrupting prospects, you’ll be attracting them. While they’re struggling to get past gatekeepers, you’ll be building relationships with decision-makers.

The spots are limited, and registration is only open to insurance professionals.