Much of today’s insurance marketing is ineffective due to a fundamental misunderstanding of the target audience, reliance on outdated tactics, and a focus on the wrong aspects. In this article, I’ll guide you through refining your marketing approach by addressing three key questions.
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I want to share Alex Hormozi’s “100 Million Dollar Leads”. His approach to teaching marketing is unlike anything I’ve encountered, breaking down complex concepts into simple, straightforward strategies that address today’s difficulties in securing prospect meetings.
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One fundamental strategy stands out as a pillar of sustainable sales growth: prioritizing impact over income.
Insurance Advisors: Prioritizing Impact Over Income in 2024 Read More »
Today, I’m excited to share with you a strategy that has the potential to transform your approach to selling.
When it comes to insurance sales, one pivotal moment often makes all the difference: the proposal.
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In today’s highly competitive market, many agencies and advisors find themselves struggling with suboptimal performance levels. Despite recognizing their potential, a gap remains between current results and peak success.
3 Reasons You’re Not Hitting Your Sales Goals: Insights from the Insurance Industry Read More »
In sales, I’ve learned that success is not just about skill—it’s about mindset. Today, I want to share how mastering three key mindset shifts transformed my sales performance and can do the same for you.
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When faced with an empty sales pipeline, many agencies and their producers find themselves resorting to desperate sales tactics. This often stems from a lack of a well-defined sales process, both at the team and agency levels. To address this issue, ask three fundamental questions that can level up your sales approach.
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If you are not using LinkedIn to grow your business, you are missing a huge opportunity.
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AI is not just a nice-to-have; it is a business necessity. The failure to incorporate AI into your business strategy for the upcoming year could result in being left behind.
Embracing Artificial Intelligence: The Must-Have for 2024 Read More »
I want to highlight the advice I would give my younger self and, in turn, share insights that could redefine your approach to sales success in 2024.
Fueling Sales Success: The Power of Passion in Productizing Your Process Read More »
