The LinkedIn Post That Won the Account
Producers who commit to showing up consistently, sharing content that reflects who they are and what they believe, build something that compounds over time.
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Inside Pitch
Why the Old Insurance Sales Playbook Is Dead
Before a prospect will give you any of their time, they need to know you exist, trust that you know what you’re talking about, and believe you’re someone worth meeting.
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How One Broker Built Seven Figures Without Burning Out
His philosophy: Always be around, but never in the way.
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The Trait That Separates Good Insurance Producers from Great Ones
Some producers are great storytellers. Others are technical experts who know every detail of how a policy works. Insurance sales requires both.
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The Introvert’s Advantage: Why the Quietest Producers Often Win the Biggest Deals
The insurance industry has a type. Loud, energetic, always working the room, but I can tell you that some of the sharpest producers in this industry are introverts.
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Free, Paid, and Get Paid: A Marketing Framework for Insurance Pros
Free Marketing, Paid Marketing, Get Paid Marketing… There are three types of marketing. Knowing the difference between them could change how you build your business.
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Stop Pitching. Start Teaching.
Your marketing has to lead with who you are, not what you sell. When you shift to a teaching mindset, that’s when people take notice. That’s when people stop scrolling and start wondering who you are.
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If Your Sales Message Lives on a Spreadsheet, You’ve Already Lost
The Agencies Winning Today Have a Clear Story. Buyers remember how a conversation made them feel long before they remember what was on the spreadsheet.
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Building a Personal Brand in the Insurance Industry
The insurance industry is commoditized. Everyone is selling the same products, competing on the same carriers, pitching the same value propositions. The one thing that separates you from every other producer in your market is YOU.
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The Way Insurance Sales Used to Work Doesn’t Work Anymore
Most leaders measure their producers on revenue alone. But that’s a lagging indicator. It tells you what already happened. If you want to develop your team, start measuring the activity going into the results.
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