Most producers are confident in their knowledge and ability to win business. They believe that if they could just secure more appointments, they would win more deals. However, the challenge remains: they’re not booking more appointments.
The solution I want to share comes from Alex Hormozi’s “100 Million Dollar Leads”. His approach to teaching marketing is unlike anything I’ve encountered, breaking down complex concepts into simple, straightforward strategies that address today’s difficulties in securing prospect meetings.
Implementing the Strategy
To put this strategy into practice, grab a piece of paper and draw a large square. Divide this square into four smaller boxes by drawing one line down the middle and another across. These boxes represent different approaches to prospecting:
- Cold One-to-One: In the upper right box, list activities such as cold calling and sending cold emails.
- Warm One-to-One: In the upper left, include strategies like referrals and personalized email campaigns to people who’ve opted into your list, indicating their warm status.
- Cold One-to-Many: Moving to the lower right, think broader with tactics like paid advertising and public speaking to reach people unfamiliar with you.
- Warm One-to-Many: Finally, in the lower left, focus on creating content for social media, webinars, podcasts, and public speaking to an audience that already knows you.
Each quadrant plays a crucial role in a well-rounded prospecting strategy. For instance, public speaking can rapidly convert cold leads into hot prospects, making it an invaluable tool in both the cold and warm one-to-many categories.
This Year’s Challenge
I challenge you to dive into the warm one-to-many category. Consider starting a podcast, increasing your social media presence, or leveraging LinkedIn’s newsletter feature to build a dedicated follower list. Engaging in these activities will help you build name recognition and deepen connections with the right prospects.
Stepping Outside Your Comfort Zone
Embarking on these strategies will require stepping outside your comfort zone. You might not excel at first, but the key to success lies in persistence, consistency, and patience. This year, commit to expanding your marketing efforts by exploring uncharted territories. By doing so, you’ll not only enhance your prospecting blueprint but also set the stage for greater success in your business endeavors.
Watch the full video here for more in depth insights –
YouTube – The Only Prospecting Blueprint You Need
Resources:
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- Connect with me on LinkedIn: linkedin.com/in/andyneary/
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- Connect with me on Instagram: instagram.com/andy_neary/
Business is no longer about who you know. Business is about who knows you. In a noisy industry like we’re in gang, you got to get people to know who you are.